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This guide walks through the complete onboarding process for new Emanate administrators.

Overview

The onboarding process consists of five main steps:
1

Business DNA Setup

Extract and configure your brand context
2

Knowledge Base Setup

Import your company documents and spreadsheets
3

Agent Creation

Build your first voice or chat agent
4

Integration Setup

Connect your CRM and other tools
5

Team Onboarding

Invite team members and set permissions

Step 1: Business DNA Setup

Business DNA is the foundation of all your AI agents. It ensures every agent interaction feels authentic to your brand.

Automatic Extraction

  1. Navigate to SettingsBusiness DNA
  2. Enter your company website URL
  3. Click Extract Brand
Emanate automatically extracts:
FieldDescription
Business NameYour company name
TaglineMain value proposition
IndustryBusiness category
Products/ServicesWhat you sell
Target AudienceWho you serve
Brand ColorsVisual identity
Tone & StyleCommunication style

Manual Refinement

After extraction, review and refine:
  1. Business Overview: Edit the company description for accuracy
  2. Products/Services: Add or remove items
  3. Brand Values: Adjust the extracted values
  4. Visual Styles: Confirm color palette
Take time to refine the Business DNA — this context shapes how every agent communicates and significantly impacts conversation quality.

Agent Context

Configure how agents should represent your company:
  • Tone: Professional, friendly, technical, casual
  • Personality: Helpful, consultative, direct
  • Boundaries: Topics to avoid, escalation triggers

Step 2: Knowledge Base Setup

After your Business DNA is configured, import your company documents and spreadsheets into the Knowledge Base. This gives your agents the product knowledge they need before you start building them.
  1. Navigate to Knowledge Base
  2. Upload documents in the Agent Files tab:
    • Product catalogs and spec sheets (PDF, Word)
    • FAQs and support documents
    • Sales materials and pricing guides
  3. Import spreadsheets in the AI Data Import tab:
    • Product lists and inventory data (Excel, CSV)
    • Pricing tables
    • Customer or contact data
The AI Data Import wizard will automatically classify your spreadsheet data, let you map columns, and track import progress.
Import your most important files first — product catalog, pricing guide, and FAQ. You can always add more documents later.

Step 3: Agent Creation

Choose Agent Type

TypeUse Case
Voice AgentPhone calls (inbound/outbound)
Chat AgentWebsite chat widget
Workflow SquadMulti-agent orchestration

Voice Agent Setup

  1. Basic Info
    • Name your agent
    • Write a first message (greeting)
    • Define the agent’s instructions and behavior
  2. Model Configuration
    • Select an AI model from the available options
    • Adjust the creativity level (a balanced setting is recommended for conversations)
  3. Voice Configuration
    • Browse and preview available voices
    • Select a voice that fits your brand
    • Configure speech settings
  4. Knowledge Base
    • Upload product documents
    • Add FAQ content
    • Include sales materials
  5. Custom Actions
    • ERP lookups
    • Calendar booking
    • CRM updates

Chat Agent Setup

Similar to voice agents, with additional widget configuration:
  • Primary color (matches your brand)
  • Widget position (bottom-right, bottom-left)
  • Welcome message
  • Suggested prompts

Step 4: Integration Setup

CRM Integration

  1. Navigate to SettingsIntegrationsCRM
  2. Click Connect CRM
  3. Follow the authorization steps to connect your CRM
  4. Configure field mappings:
    • Lead fields → CRM contact fields
    • Company fields → CRM account fields

Lead Enrichment

  1. Navigate to SettingsIntegrationsLead Enrichment
  2. Connect your enrichment account
  3. Configure enrichment settings:
    • Auto-enrich on lead capture
    • Fields to enrich (title, company, LinkedIn)

Email Notifications

  1. Navigate to SettingsIntegrationsEmail
  2. Connect your email service
  3. Configure email templates for:
    • Lead notifications
    • Meeting confirmations
    • Follow-up sequences

Step 5: Team Onboarding

Invite Team Members

  1. Navigate to SettingsTeam
  2. Click Invite Member
  3. Enter email addresses
  4. Assign roles

Role Permissions

RoleCapabilities
AdminFull access, billing, team management
ManagerAgent management, analytics, campaigns
AgentView logs, handle escalations
ViewerRead-only access to dashboards

Training Resources

Share these resources with your team:

Onboarding Checklist

Use this checklist to ensure complete setup:

Business DNA

  • Website URL entered
  • Extraction completed
  • Business overview reviewed
  • Products/services verified
  • Agent context configured

Knowledge Base

  • Key documents uploaded (product catalog, FAQ, pricing)
  • Spreadsheets imported via AI Data Import
  • Files processed and showing “Ready” status

First Agent

  • Agent created
  • Model configured
  • Voice selected (if voice agent)
  • Knowledge base files attached to agent
  • Lead capture enabled
  • Testing completed

Integrations

  • CRM connected
  • Lead enrichment configured
  • Email integration set up

Team

  • Team members invited
  • Roles assigned
  • Training scheduled

Next Steps

Create Voice Agent

Build your first voice agent

Run a Campaign

Launch outbound campaigns