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Emanate integrates with popular CRMs, enabling automatic sync of leads, contacts, and companies.

Supported CRMs

CRMSync Capabilities
HubSpotContacts, Companies, Deals, Notes
SalesforceLeads, Contacts, Accounts, Tasks

Connecting Your CRM

Step 1: Initiate Connection

  1. Go to SettingsIntegrationsCRM
  2. Click Connect CRM
  3. Select your CRM from the list

Step 2: Authorize Access

You’ll be redirected to authorize Emanate: For HubSpot:
  • Log in to your HubSpot account
  • Select the portal to connect
  • Grant requested permissions
For Salesforce:
  • Log in to Salesforce
  • Allow access to Emanate

Step 3: Configure Sync

After authorization:
  1. Review default field mappings
  2. Adjust mappings as needed
  3. Set sync rules
  4. Enable auto-sync

Field Mapping

Emanate automatically maps your lead data — name, email, phone, company, title, and more — to the corresponding fields in your CRM. You can customize these mappings in the integration settings.

Sync Behavior

Create vs Update

ScenarioBehavior
New lead, no CRM matchCreate new record
Lead exists in CRMUpdate existing record
Duplicate detectionMerge or flag

Sync Triggers

TriggerWhen
On captureImmediately when a lead is captured
On enrichmentAfter lead data is enriched
On qualificationWhen the lead meets the ICP threshold
ManualOnly when you request it

Sync Direction

Currently one-way (Emanate → CRM):
  • Leads push to CRM
  • CRM changes don’t sync back

Conversation Notes

Include conversation context:

Note Content

## Emanate Conversation

**Date:** February 4, 2024
**Agent:** Sales Assistant
**Channel:** Voice
**Duration:** 4:32

### Summary
Customer inquired about steel beam pricing for a construction 
project. Interested in 500 linear feet of W8x31 beams.

### Key Points
- Timeline: Q2 2024
- Budget: Approved
- Decision maker: Yes

### ICP Score: 85/100

---
*Synced from Emanate*

Note Configuration

Choose what to include in CRM notes: conversation summary, key points, ICP score, and intent signals.

Deduplication

Matching Strategy

Emanate checks for duplicates by matching email first, then phone, then name + company. You can choose whether to update, create new, or skip.

Handling Matches

Match TypeDefault Action
Email exactUpdate record
Phone matchLink or update
Name + CompanyFlag for review

Troubleshooting

  • Verify OAuth permissions
  • Check CRM user has admin access
  • Try disconnecting and reconnecting
  • Check required fields are mapped
  • Verify field types match
  • Review error details in sync log
  • Review deduplication settings
  • Check email field mapping
  • Enable duplicate detection

Best Practices

Start with minimal field mapping and add more as needed. Too many fields can cause sync issues if data is incomplete.
  • Map email first (best deduplication key)
  • Test with a few leads before enabling auto-sync
  • Monitor sync logs regularly
  • Keep field mappings documented

Next Steps

Lead Sync

Detailed sync configuration

Lead Enrichment

Enrich before syncing