Supported CRMs
| CRM | Sync Capabilities |
|---|---|
| HubSpot | Contacts, Companies, Deals, Notes |
| Salesforce | Leads, Contacts, Accounts, Tasks |
Connecting Your CRM
Step 1: Initiate Connection
- Go to Settings → Integrations → CRM
- Click Connect CRM
- Select your CRM from the list
Step 2: Authorize Access
You’ll be redirected to authorize Emanate: For HubSpot:- Log in to your HubSpot account
- Select the portal to connect
- Grant requested permissions
- Log in to Salesforce
- Allow access to Emanate
Step 3: Configure Sync
After authorization:- Review default field mappings
- Adjust mappings as needed
- Set sync rules
- Enable auto-sync
Field Mapping
Emanate automatically maps your lead data — name, email, phone, company, title, and more — to the corresponding fields in your CRM. You can customize these mappings in the integration settings.Sync Behavior
Create vs Update
| Scenario | Behavior |
|---|---|
| New lead, no CRM match | Create new record |
| Lead exists in CRM | Update existing record |
| Duplicate detection | Merge or flag |
Sync Triggers
| Trigger | When |
|---|---|
| On capture | Immediately when a lead is captured |
| On enrichment | After lead data is enriched |
| On qualification | When the lead meets the ICP threshold |
| Manual | Only when you request it |
Sync Direction
Currently one-way (Emanate → CRM):- Leads push to CRM
- CRM changes don’t sync back
Conversation Notes
Include conversation context:Note Content
Note Configuration
Choose what to include in CRM notes: conversation summary, key points, ICP score, and intent signals.Deduplication
Matching Strategy
Emanate checks for duplicates by matching email first, then phone, then name + company. You can choose whether to update, create new, or skip.Handling Matches
| Match Type | Default Action |
|---|---|
| Email exact | Update record |
| Phone match | Link or update |
| Name + Company | Flag for review |
Troubleshooting
Connection failed
Connection failed
- Verify OAuth permissions
- Check CRM user has admin access
- Try disconnecting and reconnecting
Sync errors
Sync errors
- Check required fields are mapped
- Verify field types match
- Review error details in sync log
Duplicates created
Duplicates created
- Review deduplication settings
- Check email field mapping
- Enable duplicate detection
Best Practices
- Map email first (best deduplication key)
- Test with a few leads before enabling auto-sync
- Monitor sync logs regularly
- Keep field mappings documented
Next Steps
Lead Sync
Detailed sync configuration
Lead Enrichment
Enrich before syncing