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A Segment is a defined audience, the kind of company or contact you want to focus on. Segments are the reusable targeting layer behind the rest of Growth: Expand searches against them, Sequences and broadcasts send to them, and Emanate uses them to understand who your ideal customer is. Open Segments in the sidebar.

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Building a segment

Describe the audience and Emanate builds it. You can define a segment by:
  • Industry: by category or NAICS code
  • Size: revenue range and employee count
  • Location: region or geography
  • Custom traits: any custom field on your leads or accounts
  • Priority and product fit: how important the segment is and what you sell into it
As you build, the AI streams its reasoning. You watch it discover the audience pattern, and you can refine it through plain-language chat instead of fiddling with filter rules. Each segment shows an estimated prospect count and example companies so you can sanity-check it before you use it.

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Putting segments to work

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Segment pages

A segment can generate a page, a landing page built from your Business DNA to match your brand. It’s the destination for the outreach that segment powers, and the link that goes into your sequences. Open a segment and go to the Pages tab. Generate a page, review it, then publish it. Publishing is what makes the page live, and nothing is reachable until you do it. Published pages are served from an Emanate address by default. Connect your own domain and they’re served from yours instead: your name in the address bar, your SSL certificate.
Prospects see a page on your domain. Nothing about your existing website changes.

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Linking a page to your own domain

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Subdomain or root domain?

There are two ways to serve your pages. Most customers use a subdomain. Subdomain is a DNS-only change. You add one CNAME record, the certificate is issued automatically, and your existing website is never touched. This works with every DNS provider. Root domain puts your pages on paths under your main site. No DNS record can do this: yourcompany.com already points at your website, and repointing it would move the entire site. Instead your own web server forwards one path prefix to us, which is a reverse proxy. Whether that’s possible depends on your stack:

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Does it matter for SEO?

Not much. Google crawls and indexes both, and neither is inherently better. The difference is how authority is attributed: pages on your root domain share your main site’s authority, while a subdomain builds its own separately. If pages are a small campaign surface, a subdomain is fine. If you expect them to become a large share of your public content and you want that to strengthen your main domain, root-domain hosting is worth the extra setup. If you switch between the two later, set up 301 redirects from the old addresses so existing links and any accumulated ranking carry over.

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Which should you pick?

Choose a subdomain if you want it live quickly, your DNS is managed by someone other than your web team, or your site runs on a platform without proxy support. This is the right answer for nearly everyone. Choose the root domain if pages will be a significant part of your public content, you want authority consolidated under one domain, and you have a web team who can maintain the proxy. Talk to us before you start. The rest of this section covers the subdomain setup.

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Choose your subdomain

Pages are served from a subdomain you choose, https://<label>.yourcompany.com/<page>. The label is yours to pick: offers for campaigns, go for something short, info for neutral content, partners for channel audiences. A subdomain is still your domain. offers.yourcompany.com is a label inside the domain you own. Only you can create it, the address bar shows your domain, and the SSL certificate is issued to you, the same way shop.nike.com and support.apple.com work. Choose the label once. Changing it later means a new DNS record, reconnecting the domain, and every link already sent in a sequence stops working.

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Connect it

1

Publish a page

In the segment’s Pages tab, generate a page and publish it. A domain can’t be connected until at least one page is published.
2

Add your domain in Emanate

In the Pages tab, click Domain Settings and enter your chosen subdomain, e.g. offers.yourcompany.com. Enter it on its own, with no https:// and no trailing slash.It shows as not verified. That’s expected until the next step is done.
3

Add one DNS record

Whoever manages DNS for your domain adds a single record:Provider-by-provider instructions are below. Your website isn’t affected.
4

Wait for verification

Domain Settings checks automatically and switches to verified once the record is live. Your SSL certificate is issued at the same time, you don’t need to request one.This usually takes a few minutes, occasionally up to an hour.

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Adding the DNS record

Not sure who manages your DNS? It’s usually whoever your domain was purchased from, or whoever set up your company email.
Google Domains has closed and all domains transferred to Squarespace. If your domain was with Google Domains it’s here now, and your Google login may still work.
1

Open your domain

Sign in at account.squarespace.com, go to Domains, and select your domain.
2

Open DNS settings

Click DNS, then DNS Settings.
3

Add the record

Under Custom records, click Add record. Set Host to offers, Type to CNAME, and Data to cname.vercel-dns.com.
4

Save

Click Save.
If your website is built on Squarespace but your domain was bought elsewhere, your DNS may still be managed at the original registrar. If the record doesn’t take effect, check there.
1

Open DNS records

In the Dashboard, select your domain, then go to DNS → Records.
2

Add the record

Click Add record. Set Type to CNAME, Name to offers, and Target to cname.vercel-dns.com.
3

Turn the proxy off

Set Proxy status to DNS only (grey cloud), then Save.
The proxy must be off (grey cloud, not orange). With it on, Cloudflare blocks the certificate check and your domain never finishes verifying. You can switch the proxy back on once it shows as verified.
1

Open DNS

Go to My Products, find your domain, and click DNS.
2

Add the record

Click Add New Record. Set Type to CNAME, Name to offers, Value to cname.vercel-dns.com, and TTL to 1 Hour.
3

Save

Click Save.
1

Open Advanced DNS

Go to Domain List, click Manage on your domain, then open the Advanced DNS tab.
2

Add the record

Click Add New Record and choose CNAME Record. Set Host to offers, Value to cname.vercel-dns.com, and TTL to Automatic.
3

Save

Click the green checkmark to save.
Only if your DNS is managed inside Google Cloud. This is separate from the old Google Domains service.
1

Open your zone

Go to Google Cloud Console → Network Services → Cloud DNS, and select the zone for your domain.
2

Add the record

Click Add standard. Set DNS name to offers, Resource record type to CNAME, TTL to 300 seconds, and Canonical name to cname.vercel-dns.com.
3

Create

Click Create.
Include the trailing dot after .com. Cloud DNS requires it.
1

Open your hosted zone

Go to Route 53 → Hosted zones and select your domain.
2

Add the record

Click Create record. Set Record name to offers, Record type to CNAME, Value to cname.vercel-dns.com, and TTL to 300.
3

Create

Click Create records.
Every DNS provider supports this. The wording varies, but the fields are the same:
Add a CNAME record with host offers pointing to cname.vercel-dns.com.
If you’re unsure, send that line to whoever manages your domain.

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Troubleshooting

Copy the page address from the page card rather than typing it. Page addresses end in a short unique code, like midwest-steel-fabricators-k3x9, and that code is part of the address. Still stuck? Contact support with your domain name and we’ll take a look.

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Next steps

Expand

Find net-new companies matching a segment

Sequences

Enroll a segment in outreach

Leads

The records segments target

AutoPilot

Let segments drive daily outbound