Segments

A Segment is a defined audience, the kind of company or contact you want to focus on. Segments are the reusable targeting layer behind the rest of Growth: Expand searches against them, Sequences and broadcasts send to them, and Emanate uses them to understand who your ideal customer is. Open Segments in the sidebar.

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Building a segment

Describe the audience and Emanate builds it. You can define a segment by:

• Industry: by category or NAICS code
• Size: revenue range and employee count
• Location: region or geography
• Custom traits: any custom field on your leads or accounts
• Priority and product fit: how important the segment is and what you sell into it

As you build, the AI streams its reasoning. You watch it discover the audience pattern, and you can refine it through plain-language chat instead of fiddling with filter rules. Each segment shows an estimated prospect count and example companies so you can sanity-check it before you use it.

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Putting segments to work

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Next steps