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Business DNA is Emanate’s understanding of who you are: your company, what you sell, how you talk, and how you look. It’s the foundation every AI draft, quote, and outreach message is built on, so getting it right early makes everything downstream sound authentically like you. Find it under Business DNA in the sidebar.

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Set it up from your website

You don’t fill this in by hand. Point Emanate at your website and it reads it for you.
1

Enter your website URL

On the Business DNA page, enter your company’s website and start the extraction.
2

Emanate reads your site

In under a minute it pulls together your company name, tagline, what you sell, your industry, your tone, and your brand colors and logo.
3

Review and refine

Check what it found and correct anything that’s off. This is the one place worth spending a few minutes. It shapes how every agent communicates.

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What Business DNA captures

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Where it’s used

Business DNA quietly powers the rest of Emanate:
  • Email drafts in Demand and Home match your tone and signature.
  • Quotes and customer-facing notes read like your company wrote them.
  • Sequences and outreach use your voice and brand.
  • Generated assets use your colors and logo.
Revisit Business DNA whenever your positioning changes: a new tagline, a new product line, a rebrand. Every agent picks up the change automatically on its next message.

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Next steps

Knowledge Base

Load the product knowledge agents draw on

Channels

The AI email agent that uses your Business DNA

Quickstart

The full first-run setup