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Documentation Index

Fetch the complete documentation index at: https://docs.emanate.ai/llms.txt

Use this file to discover all available pages before exploring further.

Campaigns enable automated outbound voice calling at scale. Reach prospects, follow up with leads, and drive revenue with AI-powered conversations.
Need multi-step LinkedIn and email outreach for cold prospects instead? Use Sequences.

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What are Campaigns?

A Campaign is an automated outbound calling program that:
  • Dials contacts from your list
  • Connects answered calls to AI agents
  • Handles voicemails and callbacks
  • Tracks results and metrics

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Campaign Types

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Voice Campaigns

Outbound phone calls to prospects or customers:
Use CaseDescription
Lead Follow-upContact new leads quickly
Sales OutreachReach prospects at scale
Customer Check-insProactive customer success
Event RemindersAppointment confirmations
Re-engagementWin back inactive customers

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Creating a Campaign

1

Define Campaign

Set name, description, and objectives
2

Upload Contacts

Import phone numbers and contact data
3

Select Agent

Choose the voice agent for calls
4

Configure Schedule

Set calling hours and time zones
5

Set Pacing

Define calls per hour limits
6

Launch

Start the campaign

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Campaign Status

StatusDescription
DraftCampaign being configured
ScheduledWaiting for start time
RunningActively making calls
PausedTemporarily stopped
CompletedAll contacts processed
CancelledPermanently stopped

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Key Metrics

MetricDescription
ContactsTotal numbers in campaign
AttemptedCalls dialed
ConnectedCalls answered
Connect RateConnected / Attempted
ConversionsDesired outcomes achieved
Conversion RateConversions / Connected

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Best Practices

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Contact Lists

  • Clean data: Verify phone numbers before upload
  • Segment wisely: Group by relevance for better results
  • Honor opt-outs: Respect contact preferences

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Timing

  • Respect time zones: Call during appropriate hours
  • Optimal windows: Typically 10am-12pm, 2pm-5pm local time
  • Avoid holidays: Skip major holidays

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Pacing

  • Start slow: Begin with lower volume to test
  • Scale gradually: Increase after validating results
  • Monitor closely: Watch for quality issues

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Compliance

Ensure compliance with TCPA and local regulations. Compliance is your responsibility.

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Compliance Considerations

  • Respect time zones and calling hours
  • Honor opt-out requests
  • Maintain proper consent records

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Next Steps

Voice Campaigns

Create your first campaign

Monitoring

Track campaign performance