Where leads come from
What Emanate does with a lead
1
Enrich
Fill in the missing details (industry, revenue, employee count, direct contacts, decision-makers) so the record is complete without manual research. See Enrichment.
2
Score
Rate how well the lead fits your ideal customer, as a Grade and a Heat rating, with an explanation. See ICP Scoring.
3
Act
Enroll the promising ones in a Sequence, or work them from your list.
4
Convert
When a lead is qualified, convert it into an Account. The company record and all its contacts carry over, with history intact.
Working the list
The Leads table is built for scanning and slicing a large book:- Saved views: save a set of filters, sorts, and columns as a named view you can jump back to.
- My Inbox scope: a personal view that hides leads other reps have claimed, so you see only what’s yours.
- Search and filter: by company, domain, industry, score, or any custom field.
- Column picker: show the columns that matter for the work you’re doing.
Custom fields
Add columns of any type (text, number, date, single-select, multi-select) from the column picker. Custom fields become available in the table (filterable and sortable), the lead drawer (editable inline), the filter builder, and Segments for targeting.Session-scoped columns
Custom columns belong to the import session that created them (up to 10 per session), so each import’s domain-specific fields stay scoped to that batch instead of cluttering the global table. A session view gives full read/write on its columns; the All Leads view shows the union of everyone’s columns read-only.Duplicate detection
When a new lead’s domain matches one already in your workspace, the newcomer is flagged for review. Open the Duplicate Review dialog to Keep Separate, Merge (folds one into the other, preserving fields, tags, and contacts), or Delete.Lead status
Next steps
Enrichment
Fill in the details automatically
ICP Scoring
How the fit score works
CRM Sync
Keep leads in step with your CRM
Sequences
Enroll leads in outreach