How It Works
1. Lead Capture
During AI agent conversations, contact information is automatically extracted:- Name: First and last name
- Email: Email address
- Phone: Phone number
- Company: Organization name
- Custom Fields: Project details, requirements, etc.
2. Lead Enrichment
Captured leads are automatically enriched with additional contact and company data:- Title: Job title and seniority
- Company Details: Size, industry, revenue
- Contact Info: Direct phone, LinkedIn
- Company Insights: Technologies, funding
3. ICP Scoring
AI scores leads against your Ideal Customer Profile:- Fit Score: How well they match your ICP
- Intent Signals: Buying indicators from conversation
- Engagement: Quality of interaction
4. CRM Sync
Qualified leads are automatically synced to your CRM with contacts, companies, and conversation notes.Lead Sources
Leads can come from multiple channels:| Source | Description |
|---|---|
| Inbound Calls | Callers to voice agents |
| Outbound Campaigns | Campaign conversations |
| Chat Widget | Website chat interactions |
| Workflow Squads | Multi-agent flows |
Lead Status
| Status | Description |
|---|---|
| New | Just captured, pending enrichment |
| Enriched | Additional contact and company data appended |
| Scored | ICP score calculated |
| Qualified | Meets threshold, ready for sales |
| Synced | Pushed to CRM |
| Disqualified | Does not meet criteria |
Key Features
Capture
Automatic extraction from conversations
Enrichment
Automatic data enrichment
ICP Scoring
AI-powered qualification
CRM Sync
CRM integration
Quick Start
Enable Lead Capture
- Open agent editor
- Go to Overview tab
- Enable Lead Capture
- Select fields to capture
Configure Enrichment
- Go to Settings → Integrations → Enrichment
- Connect your enrichment account
- Enable auto-enrichment
Set Up CRM Sync
- Go to Settings → Integrations → CRM
- Connect your CRM
- Map fields
- Enable auto-sync
Lead Metrics
| Metric | Description |
|---|---|
| Capture Rate | % of conversations with captured leads |
| Enrichment Rate | % of leads successfully enriched |
| Qualification Rate | % of leads meeting ICP threshold |
| Sync Success | % of leads synced to CRM |
Next Steps
Lead Capture
Configure capture fields
Lead Enrichment
Set up data enrichment