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The Insights tab in Demand aggregates outbound and inbound email across your connected inboxes (Gmail, Outlook, IMAP) and broadcast sends, so you can see how your team is performing without leaving Emanate.

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Accessing Insights

Open Demand in the sidebar, then click the Insights tab. Filter the dashboard with the controls at the top:
  • Date range: last 7, 30, or 90 days
  • Rep: focus on a single teammate or view the whole team
Broadcast emails count toward volume but not response-time math, since broadcasts don’t produce reply threads. Response-time calculations use connected-inbox conversations only.

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Top-level stats

Four headline numbers for the selected period:

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Highlights

A row of cards surfaces standout activity for the period:

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Team activity

  • Daily Volume: a line chart of sends and receives per day.
  • Hour × Day Heatmap: a grid showing send density by day-of-week and hour, useful for spotting peak windows.

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Coverage & follow-up

The lower section is built for spotting gaps and prioritizing outreach:
Use Stale Accounts together with Account Coverage to build a re-engagement list. Both filter by rep, so managers can reassign accounts that have gone quiet under a specific teammate.

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How sent vs received is decided

Insights decides whether each message is outbound or inbound from the participants on the message, not a stored direction flag:
  • Outbound when a connected rep is in the From field.
  • Inbound when an external sender is in From and a connected rep is in To / Cc / Bcc.
This means CC and BCC count: an email a rep is BCC’d on still contributes to their received total and to the account’s coverage. Account Coverage and the Most Active Account highlight resolve participants on both sides of every thread, so numbers reflect total interaction rather than only direct addressing.

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Data sources

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Next steps

Reading & Replying

Work the threads behind these numbers

Metrics

Performance dashboards across every motion

Win-Back

Re-engage accounts that have gone quiet

Intelligence

Ask deeper questions about your email data