> ## Documentation Index
> Fetch the complete documentation index at: https://docs.emanate.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Insights

> Team email activity, response performance, and account coverage at a glance

The **Insights** tab in [Demand](/demand/overview) aggregates outbound and inbound email across your connected
inboxes (Gmail, Outlook, IMAP) and broadcast sends, so you can see how your team is performing without leaving
Emanate.

## Accessing Insights

Open **Demand** in the sidebar, then click the **Insights** tab. Filter the dashboard with the controls at the top:

* **Date range:** last 7, 30, or 90 days
* **Rep:** focus on a single teammate or view the whole team

<Note>
  Broadcast emails count toward volume but not response-time math, since broadcasts don't produce reply threads.
  Response-time calculations use connected-inbox conversations only.
</Note>

## Top-level stats

Four headline numbers for the selected period:

| Stat                  | Description                                                                            |
| --------------------- | -------------------------------------------------------------------------------------- |
| **Avg Response Time** | Median time between an inbound message and the first outbound reply on the same thread |
| **Emails Sent**       | Total outbound emails across all providers                                             |
| **Emails Received**   | Total inbound emails landing in connected inboxes                                      |
| **Unique Recipients** | Distinct external addresses your team interacted with                                  |

## Highlights

A row of cards surfaces standout activity for the period:

| Card                    | Meaning                                                 |
| ----------------------- | ------------------------------------------------------- |
| **Fastest Reply**       | Quickest first response to an inbound thread            |
| **Longest Thread**      | Conversation with the most back-and-forth               |
| **Early Bird**          | Earliest send-time of day across the team               |
| **Busiest Day**         | Calendar day with the highest send volume               |
| **Top Responder**       | Rep with the most replies sent                          |
| **Most Active Account** | Account with the highest combined send + receive volume |

## Team activity

* **Daily Volume:** a line chart of sends and receives per day.
* **Hour × Day Heatmap:** a grid showing send density by day-of-week and hour, useful for spotting peak windows.

## Coverage & follow-up

The lower section is built for spotting gaps and prioritizing outreach:

| Panel                  | What it shows                                                                             |
| ---------------------- | ----------------------------------------------------------------------------------------- |
| **Unanswered Threads** | Inbound threads with no reply yet, oldest first                                           |
| **Stale Accounts**     | Accounts with no email activity in the window                                             |
| **By Rep**             | Per-rep table: emails sent, received, average response time, unique recipients            |
| **Account Coverage**   | Per-account summary with last-touch date and a sentiment icon from the most recent thread |

<Tip>
  Use **Stale Accounts** together with **Account Coverage** to build a re-engagement list. Both filter by rep, so
  managers can reassign accounts that have gone quiet under a specific teammate.
</Tip>

## How sent vs received is decided

Insights decides whether each message is outbound or inbound from the **participants** on the message, not a stored
direction flag:

* **Outbound** when a connected rep is in the `From` field.
* **Inbound** when an external sender is in `From` and a connected rep is in `To` / `Cc` / `Bcc`.

This means **CC and BCC count**: an email a rep is BCC'd on still contributes to their received total and to the
account's coverage. Account Coverage and the Most Active Account highlight resolve participants on both sides of every
thread, so numbers reflect total interaction rather than only direct addressing.

## Data sources

| Source                                   | Sends | Receives | Response Time |
| ---------------------------------------- | ----- | -------- | ------------- |
| Connected inboxes (Gmail, Outlook, IMAP) | ✓     | ✓        | ✓             |
| Broadcast sends                          | ✓     | N/A      | N/A           |

## Next steps

<CardGroup cols={2}>
  <Card title="Reading & Replying" icon="inbox" href="/demand/managing-email">
    Work the threads behind these numbers
  </Card>

  <Card title="Metrics" icon="chart-bar" href="/metrics/overview">
    Performance dashboards across every motion
  </Card>

  <Card title="Win-Back" icon="rotate-ccw" href="/accounts/winback">
    Re-engage accounts that have gone quiet
  </Card>

  <Card title="Intelligence" icon="eye" href="/intelligence/overview">
    Ask deeper questions about your email data
  </Card>
</CardGroup>