> ## Documentation Index
> Fetch the complete documentation index at: https://docs.emanate.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Business DNA

> Teach Emanate your brand so every AI-written message sounds like your company

**Business DNA** is Emanate's understanding of who you are: your company, what you sell, how you talk, and how you
look. It's the foundation every AI draft, quote, and outreach message is built on, so getting it right early makes
everything downstream sound authentically like you.

Find it under **Business DNA** in the sidebar.

## Set it up from your website

You don't fill this in by hand. Point Emanate at your website and it reads it for you.

<Steps>
  <Step title="Enter your website URL">
    On the Business DNA page, enter your company's website and start the extraction.
  </Step>

  <Step title="Emanate reads your site">
    In under a minute it pulls together your company name, tagline, what you sell, your industry, your tone, and your brand colors and logo.
  </Step>

  <Step title="Review and refine">
    Check what it found and correct anything that's off. This is the one place worth spending a few minutes. It shapes how every agent communicates.
  </Step>
</Steps>

## What Business DNA captures

| Field                       | What it's for                                                          |
| --------------------------- | ---------------------------------------------------------------------- |
| **Business name & tagline** | How your company introduces itself                                     |
| **What you sell**           | Products and services, so drafts and quotes reference the right things |
| **Industry & audience**     | Who you serve, so tone and examples fit                                |
| **Tone & style**            | How your messages should read: professional, warm, direct              |
| **Brand look**              | Colors and logo, applied to branded emails and assets                  |

## Where it's used

Business DNA quietly powers the rest of Emanate:

* **Email drafts** in [Demand](/demand/managing-email) and [Home](/home/agent-inbox) match your tone and signature.
* **Quotes** and customer-facing notes read like your company wrote them.
* **Sequences** and outreach use your voice and brand.
* **Generated assets** use your colors and logo.

<Tip>
  Revisit Business DNA whenever your positioning changes: a new tagline, a new product line, a rebrand. Every agent
  picks up the change automatically on its next message.
</Tip>

## Next steps

<CardGroup cols={2}>
  <Card title="Knowledge Base" icon="folder-open" href="/knowledge-base/overview">
    Load the product knowledge agents draw on
  </Card>

  <Card title="Channels" icon="bot" href="/channels/overview">
    The AI email agent that uses your Business DNA
  </Card>

  <Card title="Quickstart" icon="rocket" href="/getting-started/quickstart">
    The full first-run setup
  </Card>
</CardGroup>